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Public Relations and Marketing

Jessica Cotton_web_3341.jpg

Lovely to meet you!

About

Hi there, my name is Jess! I'm an experienced PR & Marketing Director with over thirteen years of expertise in media and communications. In 2018, I took the leap and opened my own boutique agency, specialising in Marketing & PR for purpose-led brands and organisations. Helping mission-driven companies tell their stories and connect with audiences is incredibly rewarding, and I remain passionate about making an impact with thoughtful communication strategies.

Before launching my own company, I led teams in fast-paced PR Agency environments, working with a diverse range of clients across Tourism and Travel, Technology, Food and Hospitality, and FMCG. These roles demanded creativity and precision, requiring me to deliver out-of-the-box campaigns that thrilled our clients and successfully gained widespread recognition from both media and consumers.

 

Prior to my agency experience, I spent years leading corporate Marketing & Communications teams within the professional services sectors, particularly in Healthcare and Engineering. These roles equipped me to navigate complex industries and effectively drive multifaceted B2B and B2C communication outcomes.


My career began at Australia’s leading television network, where I cut my teeth in News Production and Social Media content development. Those early years were dynamic and rewarding, and enabled me to build a strong media network, together with a first-hand understanding of what journalists 'look for' in a winning news story.

I look forward to what the future holds and am excited to continue helping brands share their stories with the world.

Expertise

How can I help?

Jessica Cotton PR & Marketing is a boutique agency specialising in strategic PR, Marketing, and omnichannel Brand Management for purpose-driven organisations. We offer expert services in media relations, publicity, crisis communications, social media, influencer partnerships, event marketing, and design.

 

Our tailored strategies are designed to elevate your brand's visibility, connect with audiences, and drive growth. Discover how we can help your brand succeed:

Media + Publicity

Do you have a compelling brand story to share with high-profile news outlets?

 

My comprehensive Media and Publicity services are designed to introduce your organisation to key journalists, unlocking opportunities for free publicity and high-value media exposure. With extensive experience in media relations, I’ve successfully secured features for my clients across major news channels, including digital, TV, radio, print, and more. Let me help you amplify your message and connect with a broader audience.

Brand Management

Is your brand positioned for success in a competitive marketplace?

 

My trusted approach to Brand Management ensures your organisation’s unique identity is consistently communicated across all channels. From crafting a compelling brand narrative to maintaining visual brand integrity, I can help you to build a cohesive presence that stands out and resonates with your target audience. Let’s work together to elevate your brand.

Crisis Communications

Are you prepared to protect your brand’s reputation in a crisis?

 

My proven approach to Crisis Communications ensures that your organisation is ready to respond swiftly and effectively when the unexpected occurs. From developing proactive crisis plans, providing tailored media training, or managing real-time support during critical situations, I have first-hand crisis communications knowledge that can help you navigate challenges with confidence. Let’s work together to safeguard your brand and maintain trust with your stakeholders.

Social Media

Is your social media presence making an impact?

 

My Social Media services are designed to elevate your brand's online presence with engaging, strategically crafted content. From creating compelling posts to managing engagement and traffic on your social media channels, I have a strong history of driving meaningful interactions with audiences. Let’s work together to enhance build your vibrant, active online community.

Event Marketing

Looking to make your next event stress-free and effective?

 

My Event Marketing services are designed to create buzz and drive attendance. From strategic planning and event space design, to on-the-day execution, I can help ensure every detail is managed to perfection. As a lover of experiential event marketing, I can help your organisation to attract your ideal audiences and turn launches, tradeshows, and even conferences into memorable experiences. Let’s ensure your next event is a winner.

Design 
Print + Digital

Is your visual identity making the right impression?

 

My end-to-end Design Services encompass both digital and print, offering tailored solutions to enhance your brand’s visual presence. From eye-catching digital graphics and engaging social media content, to striking print materials like brochures and banners, I focus on creating designs that successfully communicate your brand’s products and services. Let's help your brand make a mark with professional, impactful design.

Past Results:

Experience

Download CV/ Portfolio

Download Portfolio

Clients Have Featured In:

Results
Daily Mail Australia logo
News dot com dot au logo
Yahoo News logo
7 News logo
WIN News logo
ABC News Australia logo
The Australian newspaper logo
The Sydney Morning Herald logo
The Age logo
The Courier Mail logo
SBS logo
The Project logo
Urban List logo
Concrete Playground logo
Good Food logo

Testimonials

"Jessica excels in strategic planning, working effectively with major retailers like Coles and Woolworths to create impactful marketing strategies. Her media management has secured high-profile appearances in top publications such as The Australian and Sydney Morning Herald, and her crisis communication skills keep us prepared for any situation.

Her creative leadership has produced compelling digital and print campaigns, and her work on advertorials in Woolworths Fresh Ideas and Coles magazine highlights her talent in crafting effective ad materials. Jessica’s expertise in developing pitch decks and corporate briefs supports our strategic goals..."
 

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Testimonials
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